Earlier this month, the BBFC announced that after a pilot scheme, music videos produced in the UK would now be subject to the same classification and age restrictions as feature films.

Thus far, only one video has been given the ‘18’ certificate (Dizzee Rascal’s Couple Of Stacks, in case you didn’t know.)




We here at Word Is Cheap got to wondering – what impact will this have on the music video industry really?

Are people gonna try for that 18 Certification in the pursuit of fame through controversy?

Would a video rated 12 now be seen as tame, and thus seem less appealing to watch by some viewers than if they had little indication of it’s content beforehand?

Shouldn’t the responsibility lie with the parents to keep up with what their kids are watching and not with the people making some art?

Is this really going to stop the poor, innocent children seeing anything anyway? Oh god, somebody please think of the children.

Pulse Films Director Ninian Doff already went on the record on Sky News calling the whole thing “ridiculous” (his latest video for Chemical Brothers got slapped with a ‘15’ certificate, assumedly due to being too brilliant for 14 year olds to appreciate or something.)

We asked the internet’s favourite short-form opinion vortex (twitter, for the uninitiated) for some opinions on this whole thing and the rest goes as follows.

The majority of people echoed Ninian Doff’s sentiments.

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Others felt it was a confusingly simple answer to a complex issue.

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Following his #VideoOfTheDay Dear Mr Quistgaard wrote in to say:

It’s obviously pointless and a waste of time – there’s no way to stop kids watching explicit music vids.

Especially not with unenforced/unenforceable age restrictions.

The inverse will be the result – they will become a badge of honour. Again pretty obvious.

The motives behind these things can also be slightly scary right wing thinking *(reParental Advisory) that completely misses the point of the problem. Or is wilfully ignorant.

Although some age restrictions on films etc can be useful, it’s just what people deem adult content makes no sense whatsoever > couldn’t care less with a kid seeing a naked man/woman, yet BBFC seem to think this more reprehensible than casual violence and an indifference to the value of a human life.

Very few people seemed all for it. 

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…and Brandon Dermer just kinda threw some emoji at us.

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So there you have it, food for thought. Here’s a selection of extra opinions in case you’re craving more of them:

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Luke Bather

I live in Manchester and I make Music Videos. Sometimes I write things and I think all this coffee is giving me chest pains. -
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