AUSTIN PETERS TALKS CHRVCHES - TEXT NATASHA WEST
Walking the thin line between alternative, pop and electronic music, it only feels right to merge these tones in the music video for 'Empty Threat'. Scottish band CHVRCHES and director Austin Peters teamed up to create an amalgamation of genre - both in film and music; and you can't get more juxtaposed than seeing a group of goths in a waterpark.
The music video features, car rides, water slides, and liquor stores, evoking a youthful aura and a general feeling of freedom and not giving a fuck. Having also directed videos for the likes of Haim and Bastille, Peters continues to tick off working with some great artists - and he doesn't seem to be slowing down.
WIC got the down low on the stories from set...
Word Is Cheap: Goths at the waterpark, are there any images more juxtaposed?
Austin Peters: A polar bear on a tropical beach drinking a soda.
We shot 16mm because we love film. I love how emotional film is and I thought that was very important to this video and these particular characters.
WIC: Where was the video filmed, do you have any stories from set?
AP: The video was shot at Rapids Water Park in South Florida. Everyone who worked at the park was really nice and helpful but they wouldn't let us cut the line so we had to wait in line every time we wanted to shoot on a water slide. We shot on the last day the park was open for the season (November 1st) so we had to make sure we got everything right because we couldn't come back and do a reshoot.
WIC: Did you shoot on 16mm, if so why?
AP: We shot 16mm because we love film. I love how emotional film is and I thought that was very important to this video and these particular characters.
WIC: How did you approach shooting around and under water?
AP: We were very very careful.
WIC: You often cast female leads, what is it about women that you are drawn to capturing?
AP: I love female characters and have had the great fortune of having a lot of amazing women in my life. It's not something I think about really, it just happens.
WIC: Was it a help or a hindrance not including the band in the video?
AP: It was neither really. For this single the band weren't really interested in being in the video so I wrote the idea without them in it. It wouldn't have made sense for them to be in this particular film.
If the band were a group of high school aged goth kids it would have been a help for sure. They were very supportive of the vision for this video and have been great to work with.