‘I Like Tuh’ see this side of Colin Tilley as he’s has taken a turn for the narrative in his latest promo for Carnage. Having directed possibly the most talked about music video of the decade, Nicki Minaj’s ‘Anaconda’ #ivebeengymmingwrong #janesgotbootyenvy, Colin is the go to man when it comes to pop’s elite. This makes it all the more interesting when we get to see what’s going on in his head. Gun-toting, drug-dealing, twin-dating, party-loving craziness, that’s what. With another short to come out next week, we can’t wait to see what’s next.
In the meantime we’ve got Carnage on repeat, Mr. Tilley on the phone and sunshine envy as we sit down and find out what narrative means to Colin, how he cast the promo and where he sits on the drugs fence.
Word Is Cheap: How did you come up with the concept?
Colin Tilley: Dude I talked to Carnage about doing a narrative with twins, so I sat down and came up w/ the crazy idea about these drug dealing twins that exist in a crazy white trash surreal world.
Was it hard to cast and bring your idea to life?
The two lead actor twins have actually been my best friends since middle school and one night I had a dream that they played these characters, so once they said they were down to do it, the sillyness of it developed in an entirely new way because their personalities are so vivid. The other cast was formed by all these random people in the trailer parks, they just wanted to be apart of it not knowing what it was haha.
Clothing plays a big role, where did your inspirations come from?
My biggest inspiration was from movies like Gummo and Kids. I just wanted it to feel real eclectic and dirty. My friend Gianni styled the whole piece and really helped bring a beautiful life into it all.
Narrative seems like it comes naturally, what is it about story-telling that appeals to you?
I have always been a story teller, and always had a love for it, but surprisingly haven’t gotten many opportunities so I wanted to make sure and tell something wacky that would gain controversy.
With drugs an ever present problem in society did you feel a pressure to put a negative angle on drug use?
As I further developed the idea I wanted to make sure that the message at the end showed the negative sides to drug use, especially since it’s so popular in the EDM scene I wanted to make sure that it wasn’t shining any positive light on usage. It’s like a surreal anti-drug story for me. It’s an over the top dream scape of what drug dealing really is, but is pretty literal in the sense of all the after effects.