In an age where we spend 90% of our times in front of screens – surfing the internet, watching TV and playing video games, and where concepts like Google Glass and VR will soon become a normal aspect of daily life, it doesn’t seem much of a push to assume we will one day all be sitting in armchairs living totally virtual lives like an even more fucked up version of the Matrix. We caught up with Tom Green & Justin Theodore AKA GreenDore to discuss their vision of the future from this video for CamelPhat & AME’s new single ‘Paradigm’.
Word Is Cheap: The video explores the themes of technology and virtual reality what was it that inspired your idea?
GreenDore: I read a book called ‘The Age of Earthquakes’ while I was away recently, which basically describes how our minds have been re-moulded by our use of the Internet. It gave me mild anxiety for a few days but definitely deepened my interest in our relationship with technology. Apparently our perception of time has been altered since we began storing all of our memories online. I could bang on about this for days so I’ll stop now.
WIC: What are your feelings towards technology like Google Glass and its potential to virtualize experience? Do you think the video projects an opinion on this?
GD: I know this rock producer called Jim Riley who runs an awesome little analogue recording studio under an old working mens club in Rochester. I asked him if he was ever tempted to make the move to digital recording, to which he responded ‘I’m all for progress, as long as it makes things better.’ This definitely struck a chord. With this video I guess we wanted to communicate the idea that some things are better experienced privately, than shared with random ogglers at home.
WIC: The guy appears to enter into a fantasy world once inside the club what was the intention behind this?
GD: The video is set in a time where it’s too dangerous to go outside, so people have to experience these kind of situations vicariously through others instead. We wanted it to look a bit like Blade Runner/ that underground sewer community in Bucharest.
WIC: The light box is really powerful, where did you get it from?
GD: Axtone were keen for us to integrate the single artwork in the video, so we came up with this scaffolding design and sourced all the materials from a local builder’s yard. It’s now sitting in our garden with all the other weird shit we’ve collected from music videos. We’ve still got 50 child-size berets and 1,000 water bombs from a shoot that never happened. Word Is Cheap should do a car boot sale for music video directors – help us make some money back!
WIC: LOOOOOOOOOOOOL YES WE SHOULD!! What is it that attracts you to creating performance narratives?
GD: We spent years shooting live performance for tour docs and festivals, so I guess it comes naturally. It’s not something that we want to be confined to, but it’s definitely something we enjoy.