Tom Green x Whinnie Williams



It’s not quite Christmas still and definitely not yet the New Year, it is the joyous bubble of chill inbetween. It is in this time we are able to reflect before the big day. What’s next, what we’ve been through, did it go to plan? Well instead of stressing Whinnie Williams has offered up a dream of a track to slip into whilst relaxing.

Shot by Tom Green of Greendore Films the calm track is matched with a breezy beach trip. Something that looks more and more appealing regardless of company (if that can be disregarded??) now the temperature drops. We caught up with Tom to find out what he shot on, what Coney Island is like and how much planning went into the shoot.

Word Is Cheap: A lot of Whinnie’s videos follow a narrative, was she worried about taking a different route?

Tom Green: It was refreshing for both of us to approach the shoot without having planned too much. We wanted to let the location dictate the narrative of the video, and to capture things with completely fresh eyes as they happened. It was the first time either of us had been to Coney Island, so we just shot as we explored.

What was the thinking when shooting Whinnie like it’s a home video?

Whinnie and her BFF Jade actually shot a video using the same technique a year before, so we knew it would suit the location well. Nothing can emulate the feel of film, especially when trying to create a sense of intimacy and nostalgia.

Having so much freedom in the edit can be daunting at first, but it’s definitely a more exiting way of working.

What were you shooting on? Is this actually a mixture of film and stop motion?

I shot the home movie style sections on a little 35mm stop motion camera, and the rest was shot on a 5D Mk 3.

Halfway through a portly Hitchock-esque man takes the focus briefly, who is he!?

I haven’t a clue! There are a lot of solitary figures which haunt the Boardwalk of Coney Island. It has a similar atmosphere to Hastings, which is why Whinnie was so keen to check it out I think. There’s something bitter sweet about these old coastal resorts that I’ve always found fascinating, I think for the same reason I enjoy taking pictures. It’s got something to do with indulging in nostalgia that I haven’t completely worked out yet. I’ll keep you posted.

This is a step away from your performance based promos, did you enjoy the change or miss singers singing?

The process of shooting like this is definitely more enjoyable than shooting performance based content, as less repetition is necessary. Having so much freedom in the edit can be daunting at first, but it’s definitely a more exiting way of working. With performance based videos there’s often a number of options available for every second, which can zap a lot of soul or spontaneity out of the work, or at least you as your working. This was the complete opposite.

Word Is Cheap

word is cheap is the site to go to for all your music video needs. A site so visually stimulating it's already banned in North Korea. You can dance if you want to. -
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